The 7 types of internet marketing strategies This makes it a subset of digital marketing, but it’s really a core factor, since most digital marketing strategies fall within the boundaries of internet marketing. In contrast, internet marketing refers to a set of marketing strategies that are exclusively carried out via the internet. This indicates that digital marketing isn’t limited to the internet. Essentially, digital marketing is a broad term for marketing strategies that leverage digital channels to promote products or services, from TV ads and billboards to social media platforms and pay-per-click campaigns. What is the difference between internet marketing and digital marketing?Īlthough marketers often use these terms interchangeably, there are subtle differences between internet marketing and digital marketing.
For this reason, internet marketing encompasses a wide range of strategies and tactics, such as social media marketing, content marketing, pay-per-click, and search engine optimization. Internet marketing (also known as online marketing, e-marketing, or web marketing,) is an all-inclusive term used to describe marketing activities conducted online.
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